ID
Small Marketing and promotions agency specializing in superior client service and results.
The best creative ideas are driven by real consumer insights. We partner with clients where
we make a significant difference.
Principals
Christie Ferris
• 25 years of marketing and advertising experience
Strongest areas of discipline include strategic development, positioning, creative and media production.
Nominated twice for South Florida Magazine and Price Waterhouse "Up and Comers Award" featuring
outstanding marketing professionals.
Sharon Fogg
• 30 years of retail marketing experience with Fortune 500 companies
• Key strengths in strategic marketing, new business, growth insights and profit building
promotion development.
Featured in "The Great Marketing Turnaround", Rapp/Collins: Born to Buy, Schor; and was named
"Promotes" magazine Marketing Person on the Year.
Point of Difference
• Specialize in Promotions Designed to Extend the Brand
• Creative is Driven by Real Consumer Insights
• Consumer Consultants
• Proven Process
• Planning is Key
• Experienced Team
• Seamless Execution
• Deliver Real Business Value and Results
• Work as Part of Your Marketing Team
Games Management
• Sweepstakes Administration
• Bonding & Registration
• Prize Procurement/Fulfillment
• Legal Services
• Information Services
• Consultation/Customer Service
• Public Relations
• Creative Services/Design
• Printing/Production Services
• Promotion Evaluation/Reporting
• On-line game/sweepstakes development and execution
Services
• Ideation
• Collaboration
• Creative Applications
• Execution Excellence
• Project Evaluation
• Strategic Promotion Planning
• Creative Concept and Design
• Event Planning
• Program Management
• Consumer Focus Groups
• Fulfillment Services
• Brand Camps
• Customer Service Training
• Secret Shopper Services
Process
• Phase 1
• Concept Feasibility
• Schedule and Cost
•Phase 2
• Program Sell
• Final Designs/Plans
• Production Release
• Execution and Fulfillment
• Phase 3
• Post Program Review
• Evaluate Effectiveness of Promotion
• Analyze Variances in Schedule and Budget
• Review Internal Process Issues
• Make Recommendations for Improvement |
